NATIONAL NEWS
International hotel companies are upping their investments in Japan.
The main reason is because of how Japan’s tourism industry roared back to life in 2023 following the reopening of the border in late 2022.
Other supporting factors are the historically weak yen, which makes Japan cost-friendly for visitors and the pent-up demand among worldwide travellers to visit the island nation as it remained closed for longer than many other countries.
Many international hotel chains have seen guest numbers for their Japan properties meet or even exceed 2019 figures, a recovery all the more remarkable when considering that Chinese visitorship is down due to that country’s economic downturn.
To cite one example of expansion plans, the U.S.-based hotel chain Hyatt, whose Park Hyatt Niseko Hanazono opened in 2020, is planning to open several new accommodations over the next few years, including a new brand, ‘Atona’ that will provide ryokan (Japanese traditional accommodations usually with tatami mats and communal baths) lodgings.
Many hotel chains, in light of the national government’s plans to increase inbound tourism to 60 million annual visitors by 2030, are anticipating continued Japanese tourism growth for the foreseeable future.
Source:
The Japan Times – 2 January 2024
Image:
Park Hyatt Niseko Hanazono
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