Introduction

Powderlife.com uses cookies and similar technologies to help provide, protect, and improve the Ministry of Villas Platform (“MoV Platform”). Powderlife.com is operated by Ministry of Villas Pte Ltd as an affiliate of the Ministry of Villas Platform. The “MoV Platform” refers to Ministry of Villas’ (“MoV”) websites, our mobile, tablet and other smart applications, and all associated MoV services. When this policy mentions “MoV,” “we,” “us,” or “our,” it refers to Ministry of Villas Pte Ltd, with its principal offices located at 80 Robinson Road #14-02 SIF Building, Singapore 068898. This policy explains how and why we use these technologies and the choices you have.

1. What Are Cookies?

A cookie is a small data file that is transferred to your device (e.g. your phone or your computer). For example, a cookie could allow us to recognise your browser, while another could store your preferences. There are two types of cookies used on the MoV Platform:
i) “session cookies” and
ii) “persistent cookies.” Session cookies normally expire when you close your browser, while persistent cookies remain on your device after you close your browser, and can be used again the next time you access the MoV Platform.

We also use other technologies with similar functionality to cookies, such as web beacons, pixels, mobile identifiers, and tracking URLs, to obtain Log Data (as described in the Privacy Policy). For example, our email messages may contain web beacons and tracking URLs to determine whether you have opened a certain message or accessed a certain link.

2. Why MoV Uses These Technologies

We use these technologies for a number of purposes, such as:
i) To enable you to use and access the MoV Platform and the Payment Services (each of those terms is defined in our Privacy Policy).
ii) To enable, facilitate and streamline the functioning of and your access to the MoV Platform.
iii) To better understand how you navigate through and interact with the MoV Platform and to improve the MoV Platform.
iv) To serve you tailored advertising (on the MoV Platform and on third party websites).
v) To show you content (e.g., advertisements) that is more relevant to you.
vi) To monitor and analyse the performance, operation, and effectiveness of the MoV Platform and MoV advertisements.
vii) To enforce legal agreements that govern use of the MoV Platform.
viii) For fraud detection and prevention, and investigations.
ix) For purposes of our own customer support, analytics, research, product development, and regulatory compliance.

3. Third Parties

We may also allow certain business partners to place these technologies on the MoV Platform. These partners use these technologies to:
i) help us analyse how you use the MoV Platform, such as by noting the third party services from which you arrived,
ii) market and advertise MoV services to you on the MoV Platform and third party websites,
iii) help us detect or prevent fraud or conduct risk assessments, or
iv) collect information about your activities on the MoV Platform, other sites, and/or the ads you have clicked on. For example, to help us better understand how people use the MoV Platform, we work with a number of analytics partners, including Google Analytics. To prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-Out Browser by Google Analytics Opt-Out.

4. Online Advertising

Third parties may also use such tracking technologies to serve ads that they believe are most likely to be of interest to you and measure the effectiveness of their ads both on the MoV Platform and on other websites and online services. Targeting and advertising cookies we use may include Google, Facebook, Microsoft, Pinterest, Twitter, Criteo, Adroll and other advertising networks and services we use from time to time. For more information about targeting and advertising cookies and how you can opt out, you can visit the Network Advertising Initiative’s opt-out page, the Digital Advertising Alliance’s opt-out page. To opt out of Google Analytics for display advertising or customise Google display network ads, you can visit the Google Ads Settings page. To the extent advertising technology is integrated into the MoV Platform and you opt-out of tailored advertising, you may still receive advertising content. In that case, the advertising content will just not be tailored to your interests. Also, we do not control any of these opt-out links and are not responsible for the availability or accuracy of these mechanisms.

5. Third Party Social Plugins

The MoV Platform may use social plugins provided and operated by third parties, such as Facebook’s Like Button. As a result of this, you may send to the third party the information that you are viewing on a certain part of the MoV Platform. If you are not logged into your account with the third party, then the third party may not know your identity. If you are logged in to your account with the third party, then the third party may be able to link information or actions about your interactions with the MoV Platform to your account with them. Please refer to the third party’s privacy policies to learn more about its data practices.

6. Your Choices

Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies by visiting the Help portion of your browser’s toolbar.

Flash cookies operate differently than browser cookies, and cookie management tools available in a web browser will not remove flash cookies. To learn more about how to manage flash cookies, you can visit the Adobe website and make changes at the Global Privacy Settings Panel.

Your mobile device may allow you to control cookies through its settings function. Refer to your device manufacturer’s instructions for more information.

If you choose to decline cookies, some parts of the MoV Platform may not work as intended or may not work at all.

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Last Updated: 23rd May 2018