Embed your brand inside Powderlife to lift yourself above the noise, packaged within a beautifully crafted publication that showcases the finest aspects of Niseko.
Powder Lifestyle Magazine
Powderlife is an authentic, organic, take-home souvenir and is everywhere in Niseko – even on the coffee tables of the most exclusive hotels and residences.
Be Noticed
- Powderlife was Niseko’s first English-language magazine in 2007, and the only one to survive the 2020-21 downturn
- It is the must-read magazine among the Niseko community, business leaders, investors and stakeholders
- It’s a conversation starter – make sure your business or project is part of the conversation
- Business and tourism organisations use Powderlife to illustrate Niseko to potential customers around the world
- Embed your brand inside Powderlife to lift yourself above the noise, packaged within a beautifully crafted showcase that promotes the finest aspects of Niseko
Brand Partners & Advertisers
Powderlife is created by industry professionals in the field of publishing, journalism, marketing and advertising. Media is our business – and your success is our success.
The core of our editorial team is the same as it was for Powderlife’s first issue in 2007, and remains so year-to-year, issue-to-issue, ensuring quality and consistency you can confidently align your brand with.
Readers and advertisers can trust they’re being presented with a fair representation of Niseko by a long-standing, respected, independent, professional voice. That’s what makes Powderlife different, and your presence in it so valuable.
Our Tertiary Qualifications
- Journalism
- Advertising
- Marketing
- Communications
- Photography
- Fine Art
- English Literature
Trilingual international reach in print and digital
Powderlife digital edition is translated and syndicated in English, Japanese and Chinese. This provides advertisers with an unprecedented opportunity to talk to Niseko’s three primary markets in their first language. Effective advertising is about effective communication and we provide a unique ROI for your investment.
27,000
Powderlife is placed in almost every room in Niseko, including almost all high-end chalets and condominiums
3,000
1,000-2,000 in Hong Kong and the remainder distributed around the world to ski resorts, ski/travel/property expos and targeted locations
100,000
Our Interactive Online Magazines in English, Japanese & Chinese are delivered to 100,000+ targeted Niseko subscribers
Distribution
Thanks to our quality and independence, Powderlife is the only magazine that is placed in almost every room and business in Niseko.
It’s also welcomed in airport lounges, hotels and private members’ clubs in Tokyo and across Asia.
NISEKO
Among their properties are Niseko’s most prestigious buildings and estates including:
- Ritz-Carlton, Park Hyatt, The Escarpment, Hakuchozan, Aya, Chatrium, Hilton, Alpen Ridge, Haven, The Orchards, Suiboku, Chalet Ivy, Aspect, Muse, Loft, Landmark View and more
With deep gratitude to our accommodation partners in Niseko, Powderlife is placed in properties managed by:
- H2 Group, The Niseko Company, Ski Japan, Vacation Niseko, MnK, Holiday Niseko, Niseko Wow, Niseko Portfolio, Niseko Boutiques, Elite Havens, YTL Resorts and more
HONG KONG
Over the past decade Hong Kong has emerged as a key market for both Niseko tourism and investment. Every year since 2013 we have distributed 2,000-4,000 magazines to about 100 locations across Hong Kong. These include:
- Dozens of HK’s most exclusive Private Members’ clubs
- Six major International Airport lounges
- Spas and salons
- Leading ski holiday retailers and travel agents, ski shops
INTERNATIONAL
Working in partnership with our advertisers, partners and official Niseko and Japan tourism organisations, we’re continually building our ultimate targeted distribution network for Niseko around the world. Our current and past international distribution connections include:
- Ski, snowboard and travel shows in Asia, the US and Europe together with Niseko Tourism and other partners
- Official tourism offices in the US, UK and Asia
- Southeast Asian real estate and development companies in collaboration with PropertyGuru
- Whistler in collaboration with Mountain Life Magazine
- Exclusive BC cat ski resorts
- Bali in collaboration with The Yak Magazine and Ministry of Villas
- Australian ski resorts in collaboration with the Australian Ski Areas Association
THE POWDERLIFE SUITE
Be Noticed
The Powderlife Suite offers a range of opportunities and price points to embed your business alongside content related to your offering.
OUR FLAGSHIP MASTHEAD
Powderlife
Powderlife is our premier title and – like a Trojan horse – includes Real Estate Guide and Restaurant & Bar Guide as insert sections inside the magazine.
INSIDE POWDERLIFE
Powderlife Real Estate Guide
Powderlife Real Estate Guide is a 64-page section that is Niseko’s most comprehensive and only independent real estate publication – Niseko’s most trusted source of independent market information.
Inside Powderlife..... Preview
INSIDE POWDERLIFE
Restaurant & Bar Guide
Powderlife Restaurant & Bar Guide is a 32-page section for the dining scene – news, ads and directory listings. Ads in this section are half the cost of ads in the rest of the magazine, and include a free page on Powderlife.com.
Inside Powderlife..... Preview
ALSO A STANDALONE MAGAZINE
Powderlife Real Estate Guide
We also print the 64-page Powderlife Real Estate Guide insert as a standalone magazine which is distributed in key locations in Niseko. Ads inside the insert magazine are all included in this bonus print run for no extra cost.
Standalone Magazine..... Preview
STANDALONE SISTER MAGAZINE
Summerlife
Summerlife is distributed in Niseko in winter when the world is here to encourage visitors to come back in other seasons. It is our contribution to help build the vital year-round tourism industry.
Standalone Magazine..... Preview
2022 Key Dates
We are now available to discuss your inclusion in Powderlife 2024 (Dec 2023 – March 2024).
Please note the key dates for advertising and contact us to reserve your space as soon as possible.