Several credible local sources believe a Tokyo-based development company plans to build a 40-storey tower block in Hirafu, despite tough new building guidelines set to become legislation early next year.
Such buildings are often found in Japanese ski resorts – nearby Rusutsu has a 24-storey hotel and Tomamu has twin 36-storey towers.
The area of interest is believed to be on the west side of middle Hirafu, possibly around the Sun Sports Centre, towards St Moritz.
One high profile real estate figure who had also heard of the plans from several sources, expressed concern over the development becoming a blot on the landscape in the area.
“It does make me wonder who would buy these apartments, but the investors are obviously confident that they can sell them.”
Until now developers have generally adhered to local guidelines, despite not being legally enforceable.