SYOZO Hirokawa opened his first souvenir shop in Sounkyo in Daesetsu Zan Kurodake ski area in 1973. He later saw an opportunity in Niseko and opened another souvenir shop here in 1990.
He also had a ramen restaurant in Sounkyo, of which his son opened up another branch in Niseko – Tozanken, just below the souvenir shop. His daughter also operates Berg Pension, just behind the new Tozanken and Yukara. Hirokawa-san lives in Niseko in the winter and Sounkyo in the summer and wants to continue this for the rest of his life because all of his family is in Niseko now. He hopes many more people come to Niseko and enjoy their time here.