Powderlife
Design
Guidelines

Ads are a very prominent part of a magazine.

Therefore, they need to be professionally designed to uphold the quality of the publication.

Ads must:

  • Be professionally designed
  • Meet current design trends
  • Be contemporary and minimalist in style

This gives the magazine a cohesive feel, raises the quality of the publication, and in turn the value of your advertising.

 

A few guiding notes for advertisers and designers:

  • Please envision and aim for uncluttered designs
  • We recommend your ad convey one key message really well
  • Please use text sparingly
  • Please use contemporary fonts (sans serif preferred)
  • Designers using Comic Sans or Papyrus will be blacklisted ;)

If you have questions about your design or ideas, please don’t hesitate get in touch to discuss:
Email: kris@powderlife.com
Skype: krisatpowderlife
P/WhatsApp: +81 80 4047 5615

Artwork Deadline

August 31

Extension may be possible on request.

Magazine specifications

Perfect bound

Trim size: 210mm x 270mm
Resolution: 300dpi

Ad size dimensions

Inside Front Cover Gatefold (4 pages)

• File 1: 360-410mm x 270mm
(+3mm bleed all sides)
Total inc bleed 366-416mm x 276mm

• File 2: 210mm x 270mm
(+ 3mm bleed all sides)
Total inc bleed 216mm x 276mm

Panel A & B needs to be narrower than Panel C to allow it to fold in and close the front cover. Maximum width for Panel A & B is 200mm. Gatefold advertisers sometimes like to make this panel narrower to make the gatefold more obvious, and to play with the design effect between the page above and below – perhaps up to 150mm would work. Please feel free to email or call if you would like to discuss.

Inside Back Cover Gatefold (4 pages)

• File 1: 210mm x 270mm
(+ 3mm bleed all sides)
Total inc bleed 216mm x 276mm

• File 2: 360-410mm x 270mm
(+3mm bleed all sides)
Total inc bleed 366-416mm x 276mm

Panel C & D needs to be narrower than Panel B to allow it to fold in and close the back cover. Maximum width for Panel C & D is 200mm. Gatefold advertisers sometimes like to make this panel narrower to make the gatefold more obvious, and to play with the design effect between the page above and below – perhaps up to about 150mm would work. Please feel free to email or call if you would like to discuss.

Internal Gatefold (3 pages)

366-416mm x 276mm
(+ 3mm bleed all sides)
Total inc bleed 426mm x 276mm

Panel A & B needs to be narrower than Panel C to allow it to fold in and close the gatefold. Maximum width for Panel A & B is 200mm. Gatefold advertisers sometimes like to make this panel narrower to make the gatefold more obvious, and to play with the design effect between the page above and below – perhaps up to 150mm would work. Please feel free to email or call if you would like to discuss.

Double-page spread

420mm x 270mm
(+ 3mm bleed all sides)
Total inc bleed 426mm x 276mm

NOTE: If an image crosses the centre fold, a small amount of detail will be lost in between the pages. Design with this in mind.

Full page

210mm x 270mm
(+ 3mm bleed all sides)
Total inc bleed 216mm x 276mm

Half page

175mm x 110mm
(no bleed/no crop marks)

Quarter page

81mm x 110mm
(no bleed/no crop marks)

Technical specs

Data format
PDF/X-1A
High-resolution graphics
Fonts embedded
Press optimised
No RGB or spot colours
NOTE: Niseko Media KK is not responsible for incorrectly prepared files

Bleed & trim
• Full / Double / Gatefold ads:
Prepare to the bleed size (ad size + 3mm on all sides)
Please include crop marks with 3mm offset
Keep live matter at least 10mm from trim.

• Quarter / Half page ads:
No bleed / no crop marks

Image formats
300 dpi or higher
Image mode is CMYK or grayscale

Colour
4-color process (CMYK)
No RGB, Pantone or Spot colours
Sensible use of colour is essential
Solid black should be a rich black eg C50 M50 Y50 K100

Fonts
Sans serif preferred
All copy (text) to be pathed/outlined
If open files are submitted, do not apply “Style Attributes” to copy (Bold, Italic, etc) – use the actual Bold or Italic font and attach the actual font/typeface used

Proofs

We accept contract-level proofs as a guide to accurate colour reproduction on press
Proofs must be calibrated to SWOP specs and output at 100% with colour bars from supplied digital file for all full page and spread ads
Please provide additional instructions if necessary
Laser and ink-jet printouts are not adequate for colour

Hard copy proofs may be sent to: Niseko Media KK
138-5 Hondori, Niseko-cho, Abuta-gun, Hokkaido 044-0081
048-1502北海道虻田郡ニセコ町字本道り138-5

NOTE: Niseko Media KK accepts no responsibility for errors in content, colour or quality if proofs are not submitted. We reserve the right to resize, re-crop or otherwise alter ads that are supplied incorrectly.

Exemplar ad designs