The Rocks – Redefining Luxury in Niseko

By 22nd January 2011 August 27th, 2013 Uncategorized

AN innovative new development, The Rocks, is expected to redefine luxury accommodation in Niseko. Powderlife caught up with Lucas Fuller from Summitt Properties to find out the details.

WHAT is the vision behind The Rocks?
To create luxury accommodation options that allow owners and guests to enjoy the best of Niseko’s assets, as never before. Firstly, the location of both parts of The Rocks is unrivalled: The Rocks – Edge, already on sale, comprises four luxury properties on the Middle-Hirafu bluff, with uninterrupted views of Mount Yotei, which will never be compromised because of Niseko’s building height restrictions. The Edge will benefit from full access to The Rocks – Strata facilities including owner storage, onsen, gym, parking and ski-concierge.

Tell us about building the first hotel-condominium development within the boundaries of
a national park?

The Rocks – Strata (the second phase of The Rocks development) is the first hotel-condominium development within the boundaries of the Hokkaido Quasi-National Park. A lot of work has been undertaken with the local and national authorities to ensure there are no restrictions on freehold ownership at The Rocks, despite the unique national park setting. Located on the site of the existing Scot Hotel, this setting offers 360º protected views of the area as well as ski-in/ski-out access to six lifts and the gondola.

How about the development itself – what can potential buyers expect?
To do these locations justice, the architecture and design as well as the facilities and finishes are truly cutting edge, combining luxury and sustainability. Niseko’s famous hot springs will fill the onsen baths and private rotenburos (outside onsens) at The Rocks, as well as contribute to heating rooms, pathways, plazas and driveways. The Edge and Strata have panoramic glass windows to exploit natural heat input in winter and large solar panels on the roofs to generate electricity, which is sold back to the grid.

What about the hotel’s management once completed?
Operating like a hotel, all staff will be employed by the hotel rather than outsourced to third-parties. This will ensure a year-round consistent and professional level of hotel service. Facilities include a ski-in/ski-out ski-concierge service, owner storage, onsen and day spa, gym/fitness facility, kids club, designated parking and a selection of restaurants, bars and cafes.

How are investors responding to The Rocks so far and where is the interest coming from?
We’re finding that competitive pricing and the unique investment opportunity The Rocks offers has fuelled great interest in The Edge, particularly from Hong Kong and Singapore buyers. The scale of the projects, along with strong rental rates means estimated returns are in excess of 3%. With all the development offers, we believe that we will see very strong interest and anticipate a rapid sell-down.

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