NISEKO’S long held secret is getting out: the summer is fantastic.
Ski resorts all over the world are working hard on increasing their summer trade with varying levels of success.
Niseko has a few aces up its sleeve when it comes to attracting summer visitors.
First is the climate compared to almost all of the rest of Asia in this period. Temperatures in the mid 20s with low humidity and no rainy season is quite unique when compared to the nearly unbearable heat and humidity in the rest of Japan, China, Hong Kong, Korea, Singapore and Taiwan, not to mention a cold and wet southern hemisphere winter.
Second is the large population of Asian residents with children who have three months of holidays to fill once schools break up. Many of these people are looking to bring the whole family to Niseko.
Third is the abundance of activities available. World class golf, road cycling, mountain biking, fly fishing, para-gliding, surfing, white water rafting and kayaking are all available within a short distance of Niseko.
The availability of cheap, delicious local produce and seafood and an array of restaurants and delis to suit all levels of dining are exceptionally popular.
Add all of this to a growing global awareness of Japan as a tourist destination and investors are being convinced of the future of Niseko.
Hong Kong based Australian Graeme Riggs invested in Niseko as a powder lover in 2007, but has been even more seduced y Niseko’s summer.
“Hong Kong at this time of the year is tough – we don’t even have grass for our kids to play,” Graeme says.
“My wife and the kids have come to Niseko for six weeks this year so the kids can have outdoor experiences and my wife and I can train for our endurance sports in safe and comfortable environment. It’s much closer and easier to commute to and from than Australia.”
Another Hong Kong-based expatriate, Brit Philip Walker has brought the family up to Niseko to spend the summer.
“The word on the summers in Niseko is definitely getting out in Hong Kong,” Philip says.
“I’ve got a few friends visiting me this year and they’re all going to go home and tell their friends how nice it is here in summer, so I can only see it getting busier. I have several friends who are asking me about buying houses or apartments in so they can spend summers here”.
Real Estate agents developers and management companies are all noticing the increase in summer investors.
President of Hokkaido Tracks Holidays Matt Denning says summer is the future of the resort.
“The sales in stage one of The Escarpment development in the lower village has been sold to Asian summer lifestyle investors who want to spend their summers here,” Matt says.
“They can then be almost guaranteed rental returns in winter if they are not snow lovers. Once the currently existing ski apartments start to fill in summer it will change the face of the investment picture in Niseko.”
Thinking about coming over? Search Niseko accommodation here.