STAYING in a family-run pension in Niseko is a great opportunity to experience true Japanese culture by living with the locals who love the area and introducing it to visitors. Pension Bluebell is run by 73 and 75-years-young couple Morozumi and Hiroko Hayato, and their son Eiji. Morozumi-san was born in Nagano, mainland Japan’s main ski area, but moved to Tokyo for study and work. When his job took them to Sapporo, they often visited Niseko for skiing and to enjoy the nature here. In 1995 they built Bluebell. Hiroko bakes fresh bread everyday for their customers and they want to run the pension until they are 100.