When it comes to grass roots, Niseko ski stores, it doesn’t come any greener than Niseko 343. Started 15 years ago by Odaijima-san (left), Niseko 343 knows Niseko, deep powder… and skiing deep powder in Niseko. The pro-ski shop’s current manager and local legend Toki-san (right) has been there since the beginning. Toki-san has been a the coach for the national freestyle and mogul ski teams. If you’re looking to get deep in Niseko and want to be looked after by local experts, Toki and the crew should be your first port of call. And as for those damn snowboarders, Toki-san is happy to have them, but prefers to specialise in what he knows best – powder skiing.. Niseko 343 is opposite Hokkaido Tracks and Café Kila. www.niseko343.com.