A BLOCKBUSTER Chinese romantic comedy has put Hokkaido on the map, making Japan’s northern island an instant tourism hotspot for Chinese travellers.
Tourism operators are already offering weekly trips to locations featured in the Feng Xiaogan-directed movie If You Are The One, a coup for Niseko ski resorts, which have China in their sights as a future market demographic.
The movie is a love story involving two young Chinese and their Hokkaido sightseeing romance.
Hokkaido is known for its natural beauty and the pristine scenery of the eastern part of the island, including the Okhotsk Sea coast, the World Natural Heritage site of Shiretoko, and the wetlands of Kushiro, all of which feature in If You Are The One.