KEEN snowboarder Gaku moved to Niseko 20 years ago because of the quality of powder snow.
A pro-snowboarder for a long time, Gaku needed to find a way to make money so he could stay and snowboard in Niseko, so 6 years ago he opened up backpackers Inuneco House. Gaku met his wife, also a lover of snowboarding, in Niseko and they have since opened Effector, which stocks good-quality Japanese labels.
Gaku wants to show Niseko’s international visitors the cool Japanese snow gear and products that he used to use when he was a pro, which are all uniquely Japanese in their design and quality.