JAPAN’S largest domestic air carrier All Nippon Airways (ANA) has signed an agreement with the Niseko Promotion Board (NPB) with the aim of attracting more domestic tourists to the region.
Niseko was chosen above a variety of other Japanese resorts because of its ‘natural beauty, great cuisine, and array of natural hot springs’.
The intention is to jointly develop and travel products and packages to summer visitors and year-round long-stay visitors.
The ANA group is hoping to bolster its Hokkaido routes with the program using NPB’s information, advice, and counsel to create travel packages targeting non-Hokkaido Japanese, in particular seniors, families, and women in their 20s and 30s. The sales points will be onsen, food and nature.