niseko 343

IF you're talking skiing and Niseko, they don't come much better than Toki-san...

HOLLYWOOD has its Sunset Strip, Paris the Champs-Élysées, and then there's the famous Tokyo shopping and entertainment strip, Ginza.

TOKI-SAN from local retailer and hire shop Niseko 343 was the coach of a national ski team, and has been in Niseko for a long time – so you can imagine he knows a thing or two about how to ski powder well. He’s watched snowboarders float over the white stuff while he was sinking into it for years, so one day he decided, if you can’t

When it comes to grass roots, Niseko ski stores, it doesn’t come any greener than Niseko 343. Started 15 years ago by Odaijima-san (left), Niseko 343 knows Niseko, deep powder... and skiing deep powder in Niseko. The pro-ski shop’s current manager and local legend Toki-san (right) has been there since the beginning. Toki-san has been

Everybody knows the best time to buy sporting equipment is at the end of a season. And nowhere is that more true than Japan. The Japanese love to buy and be seen with the latest gear and in the latest fashion. Which means at the end of winter everything that hasn’t been sold is almost worthless. The best bargains go down in Tokyo’s

This innovative Swedish brand is taking Europe and Japan by storm, but has yet to expand to Australasia or North America. Haglofs make top quality winter gear and this husky fleece is no exception. Constructed with two of of the best fleece materials: Polartec Thermal Pro High Loft, the warmest fleece combining high thermal properties with low

It’s hard to tell whether Takeshi ‘Bon’ Nakahara is more Japanese or Kiwi. The talented ski and board tuner is the owner of BonTak Ski and Board Tuning and Repair. He grew up in Nagano, the well known mainland Japanese mountainous prefecture, and moved to a boarding school in New Zealand when he was 14. Although he has