Anywhere outside Japan these days, mention the word Hokkaido, and images of powder snow immediately leap to mind.Mention Hokkaido to a Japanese, however, and the image has always been of food. Particularly seafood and dairy products.

But just as the ski scene is undergoing a revolution in Hokkaido, so too the local food industry

Mention Hokkaido to most Japanese from “the south” and the first thing they think about is not snow. It’s food. For them, a trip to Hokkaido is not complete without indulging in Hokkaido’s famous foods: salmon sashimi and roe, ramen noodles, hairy crab, and wagyu beef. You can knock a few of these off your list in one visit