brands

FOLLOWING in the footsteps of Mazda last year, another iconic brand label is set to jump on the Niseko band wagon. Lacoste has just announced a they will name a line of shoes to be released next spring after our favourite ski resort

Mazda UK have introduced a special edition Mazda MX-5 Niseko model to leverage off the burgeoning global reputation of Niseko.

Named after the ski resort, the MX-5 Niseko is meant to point out the cute roadster’s all-weather abilities and warm up the gloomy winter for UK-based motorists.

On sale from the beginning of 2008

Upcoming UK snowboard outfit Surfanic were so impressed with Niseko they plan to make the Japanese powder haven an integral part of their global marketing campaign. Surfanic pride themselves on making stylish gear for the hardcore boarder who’s going to